Padmalaya Telefilms, engaged in TV software development, film
production and distribution, cable network and animation, plans to
commence education and training business under the brand name ZICA
(Zee Institute of Creative Animation) by mid-September this year.
which has a strategic business relationship with Zee Network,
plans to leverage on the computer- based training infrastructure
of Zee Interactive Learning Systems (ZILS) and CMTES Informatics
to expand into north and south India markets. PTL will offer a
two-year animation course for students from Zica centre in
Hyderabad combining 2D and 3D animation training and courseware.
With the Indian
animation industry set to grow at more than 30% annually, there is
a gap between the demand-supply of animators. Dr Rao said the
two-year course will be a project-based content delivered using
Zica’s training methodology and technologies.
impart education from the pre-production stages like scripting,
character design, story boarding, layout and background painting
to production stages of key animation, and clean ups. The post
production stages of scanning, ink, paint, composing, visual F/X,
editing and sound design will also be taught,” he said.
PTL runs the
animation division of Zee group and its foray into animation
education and training marks the re-entry of the Zica brand in
Hyderabad after five years. Zica started its operations from
Hyderabad in 1995 before Zee group had relocated the operations to
Mumbai in 1998.
is working on producing animation content on Hindu mythological
characters, Hanuman, Ghatochkacha and Krishna.
“We are working
on the script and content of the three characters. By beginning of
next quarter, we would start working on the production of the
episodes,” said PTL’s senior Vice-President, Dr V Srinivasa Rao.
PTL is working
a 200-episode animation series on “Jataka Tales” in association
with Film Club of USA and Panchatantra stories. In addition, the
company is working on short moral stories drawn from the content
provided by Sri Satya Sai Books & Publications Trust.
Dr Rao said the
US firm is working on the creative content, while the
post-production will be taken up by PTL.
targetting 54 episodes of animated series every year. We want to
make PTL as a major production centre for animation content from
US and European countries. With the production infrastructure
already existing, we are enhancing the training infrastructure to
train a large pool of animation professionals through the network
of ZILS and CMTES,” he said.